By Harm G. Schröter (auth.)
One of the most positive factors of the area economic climate because the overdue 19th century has been the growing to be dominance of the yankee financial system in either quantitative and qualitative phrases. facets of this improvement - e.g. clarification or the world-wide diffusion of Coca-Cola - were researched, yet principally in isolation. Americanization of the eu economic system provides a finished but compact survey of the expansion of yankee monetary impact in Europe because the Eighties. 3 targeted yet cumulative waves of Americanization are pointed out. Americanization used to be (and nonetheless is) a posh means of technological, political, and cultural move, and this assessment explains why and the way the united states and the yank version of business capitalism got here to be accredited because the dominant paradigm of political economic system in present day Europe.
Americanization of the ecu economic climate summarizes the continuing dialogue by means of company historians, sociologists, and political scientists and makes it obtainable to all kinds of readers who're attracted to political and financial development.
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Extra resources for Americanization of the European Economy: A compact survey of American economic influence in Europe since the 1880s
In the early 1930s all three joined Hollywood studios as executives, and the youngest, Spiros Skouras, became president of TwentiethCentury Fox in 1943 and headed the company until 1962. Given such close involvement with film-making in the United States, it was logical that the Skouras company would adapt American practices to Greek cinema in as far as possible. FORDISM AND TAYLORISM COME TO EUROPE 33 There were several reasons for the worldwide success of American filmmaking; but the key one was the better understanding of the nature of the motionpicture business.
Europeans understood groups as a means of individual protection. Members of a group were entitled to protection in important and basic issues, such as workplace, respectability, and so on. Thus protected, Europeans lived their individual lives, which were distinguished from those of other group-members by slightly different habits and slightly different consumption (different types of clothing, food, drinks, tobacco, cars). The group could prosper or fail; it could move up or down the social scale, but as long as the group itself stayed intact, its members were largely ready to play their part within it and thereby preserve reputation and individual worth.
While Europeans understood the economy as a means to construct a good and just society, Americans considered the economy itself to be the best available society. Thus, whereas Europeans wanted to govern the economy, Americans wanted to be governed by the economy. FORDISM AND TAYLORISM COME TO EUROPE 37 THE UNITED STATES VERSUS EUROPE TO 1945: CONCEPTS OF WORLD ECONOMIC ORDER The differences between what the USA and Europe considered right, beneficial, just, and good extended beyond the individual to the world economic order.