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Krueger 1992; Kim & Stohr 1998). g. g. Kim & Stohr 1998; Lynex & Layzell 1998; Morisio et al. 2002; Desouza et al. 2006). g. Maiden & Sutcliffe 1993; Kim & Stohr 1998; Sherif & Vinze 2003; Morad & Kuflik 2005) and thereby point out that while value creation is usually investigated from a firm-level perspective, it is individual developers with their decisions to reuse or not to reuse who heavily influence firm value creation in this particular context. At this point there is a gap in existing research on software reuse.

It encompasses the applicability and effectiveness of legal mechanisms of protection as well as particularities of the innovation which act as “natural barriers to imitation” (Pisano & Teece 2007, p. 281). If the appropriability regime is “tight” or “strong” (Teece 1986, p. 287), imitation of the innovation is difficult and the innovator will typically be able to appropriate a large share of the value created by its innovation as it will not have to offer its customers higher consumer surpluses to fend of competing offerings.

Complementary assets can be generic, co-specialized or specialized. Generic complementary assets are general purpose assets and are not tailored to the innovation. For specialized complementary assets there is a unilateral dependence between innovation and complementary asset, that is either the innovation depends on the complementary asset but not the other way around or the asset depends on the innovation but the innovation does not depend on the asset. Finally, complementary assets are co-specialized if dependence goes in both directions simultaneously.

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