Download Basic Motivation and Human Behaviour: Control, Affiliation by Velibor Bobo Kovac PDF

By Velibor Bobo Kovac

This ebook explores how and why people are stimulated to behave within the ways in which they do. The chapters study the origins of a given motion instead of their superficial visual appeal, which may usually be deceptive. Kovac integrates the prevailing wisdom of the sector of motivation right into a larger theoretical framework via adopting either analytical and holistic views.

This theoretical framework means that all human behaviour evolves from the 3 basic underlying traits attached to the techniques of keep an eye on, association and self-expression which are extra converted through the mechanism of balanced twin stress. those traits are conceptualised as platforms of interrelated mental wishes that consultant and govern quite a few human actions.

As such, this e-book can be beneficial to upper-level scholars and researchers of cognitive and social psychology and all students drawn to human motivation.

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Extra info for Basic Motivation and Human Behaviour: Control, Affiliation and Self-expression

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In fact, it is fairly easy to identify several theoretical frameworks that in their own way and terminology suggest the existence of similar fundamental processes. For example, these ideas, admittedly clothed in somewhat different terminology, are clearly present in one of the most comprehensive overviews of the theoretical themes in the realm of social psychology, namely the previously mentioned two-volume editions of The Handbook of Social Psychology (1998 and 2010). In these handbooks, the prominent researchers in the field of social psychology have been challenged to present a broad overview of the literature on different topics with the aim of reducing the complexity of the research findings to some basic and manageable classifications.

19). In much the same way as so-called instinct theories, humanistic theory emphasised the similarities between humans and the animal world. However, although these similarities are explicitly acknowledged, it is also strongly argued that the human race possesses aspects that are unique to the species, especially when we talk of characteristics that are and should be somewhat admirable. e. psychoanalysis and learning theories), tend to emphasise the process of understanding and meaning making (Wong & Fry, 1998).

The theory emphasises people’s internal processes and argues that these processes, and not external forces, guide human action. The theory postulates the existence of five fundamental needs that directly influence behavioural choices: the need to survive, belong, have power, have freedom and have fun. The need for survival refers to both physical need, such as the need for food, water, air and sex, and the need for safety, shelter and security. The need for belonging refers to the innate psychological need to show love and care for other 46 Basic Motivation and Human Behaviour people.

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