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Consistent with the culture of reciprocity and the short-term mentality, Western companies are often expected to provide extra incentives to “sweeten the deal” in order to make them happen in China. Successful Taiwanese and Hong Kong-based firms are sharp, realistic and hands-on. Because they incorporate expectations of both Western and Chinese business culture, dealing with Taiwanese or Hong Kong-based firms is perhaps the most difficult of all “Chinese firms” for Westerners. Companies wishing to conduct business with them must be professional and reputable by Western standards, but must also effectively demonstrate their capabilities, while building a relationship.

However, the recovery after each glitch is quicker both in how long the downturn lasts and how quick it recovers. Examples of this are the Iraq War, SARS, 9/11 and the global recession of two years ago. We are already seeing coatings sales at pre-recession levels. AkzoNobel Aerospace Coatings continues expansion across the globe AkzoNobel Aerospace Coatings is a global leader in the manufacture, development and supply of coatings for the OEM and MRO sectors of the commercial, airline and general aviation markets as well as the military aerospace and military ground equipment markets.

Boxing is the leading supplier of nitrile amines and derivatives in China and throughout Asia. Established in 1993 and based in the province of Shandong, Boxing had revenues in 2010 of approximately €100 million. Its activities will be integrated into AkzoNobel’s Surface Chemistry business, a global leader in the manufacture and supply of specialty surfactants, synthetic and bio-polymers additives, used as formulation ingredients and process aids in many applications ranging from home and personal care to asphalt road paving.

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